Five Megatrends Driving the Seismic Shift in Healthcare: How Should Pharma Respond to Succeed in a Transformed Market? Nancy McGee, Managing Director, Manatt Health Solutions

Much of the focus on the future of the pharmaceutical industry in the United States has been on the very real challenges of research productivity, the development of compelling clinical evidence demonstrating product effectiveness, post-marketing safety, and threats to pricing and reimbursement. Industry leaders, however, have paid less attention to the trends in the overall healthcare system that will be equally important and may force companies, large and small, either to change their strategies or fail in a remade healthcare world.